Lena Soon is an accomplished financial services director with a highly successful sales career spanning two decades in the financial advisory industry. Starting from humble beginnings, she has personally faced and overcome the challenges that financial advisors encounter, earning prestigious industry recognitions such as MDRT, COT, Lifetime MDRT member, and TOT.

In her approach to work, Lena Soon stands out through her current passion for coaching and mentoring individuals who share similar aspirations, guiding them to surpass their limitations and attain heightened levels of success. Lena's unwavering belief in the potency of relationship-building within sales management has led her to nurture enduring connections with clients, consequently fostering a robust referral network. For Lena, her professional endeavors encompass not only achieving financial success but also carving out precious time to be with her beloved four children, whom she treasures dearly.

If one were to encounter Lena outside of work, she would likely be immersed in two primary pursuits. First and foremost, she cherishes quality moments spent with her family, relishing the precious time her success in the financial advisory business has afforded her. These moments are invaluable to her, and she strives to make the most of them.

Additionally, Lena actively engages in personal development activities during her leisure time. Her commitment to continuously enhancing her skills and knowledge keeps her at the forefront of the industry. With her extensive experience, unwavering dedication, and a strong commitment to nurturing lasting relationships, Lena is confident in her ability to inspire and guide individuals in achieving their goals in the financial advisory field.

Having established a proven track record of success, Lena is eager to contribute to the growth and success of like-minded professionals who are dedicated to excellence in their careers while maintaining a balanced and fulfilling life.